Bandwidth management and content optimisation

Have you noticed an increase in website traffic lately?

Increasingly websites are adopting responsive, “image heavy” designs that need to adapt to different screen sizes, from mobiles and tablets to laptops and desktop computers. As the use of mobile devices continues to grow, so too will your site traffic (the number of people visiting your site) and bandwidth (how much data they are downloading).

With this in mind, here are some tips to optimise your website to reduce bandwidth.

Image optimisation

We recently found an example where a single image managed to generate 13 GB of traffic for one of our clients. We were able to compress and optimise the image from 700 KB in size down to only 200 KB without compromising any image quality.

Now the associated page is lighter and loads faster for their visitors, and at one third of the original size it could have saved more than 8GB of traffic. Optimising just a few of your most popular image files could make significant impact to your bandwidth.

Documents (PDF / Word)

Documents of all formats are becoming heavy and bloated due to an increase in the use of images, graphs and attractive layouts. As a result PDF documents are much larger, often by ten or twenty times, than the equivalent content on a standard webpage.

Just like your webpages, these documents are indexed by Google and added to its directory. The more documents you produce and make available to the public, the more traffic you will attract and the more downloads these larger documents will accrue.

Social networks

Because your content is valuable to your residents, it’s natural that they will want to share it with their friends and family on Twitter, Facebook and even social bookmarking sites like Digg, StumbleUpon and Reddit. All of these can send substantial amounts of traffic to your site that you may not have anticipated.

For more information about these or any other issues related to bandwidth usage feel free to contact for further information.

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