Seamless steps out with new branding that’s fit for purpose
Recently Seamless reached a milestone: it’s been 5 years since we identified a niche for our products and committed ourselves to being specialists in the digital government sector.
Since then our client base has grown from a handful of local councils to over 100 government and public sector customers, both at home and abroad.
In consultation with them our team has launched over 500 websites, portals and intranets that service a potential user base of more than six million people.
With a suite of technology that includes a world-class content management system, a specialised out-of-the-box solution in OpenCities and an upcoming smart forms builder that enables customers to easily convert paper and PDF forms into digital forms, it was clear that we’ve taken a huge step forward as a company, and it was time for our visual identity to catch up with us on our journey.
Rebranding wasn’t a decision we took lightly. It feels like tech companies are constantly rebranding and we didn’t want to change just for change’s sake.
Although our previous logo had served us well, we felt it was time for something that better represented who we are and where we’re going as a company. With the proliferation of social media and diversification of screen sizes, having something iconic that was adaptable would prove increasingly valuable in the future.
It was about expanding our focus from just technology to people – our customers, the countless end users who interact with our products every day and our own internal team and culture.
The mission statement for our new logo was to reflect the values inherent in our products; simplicity, creativity, and the infinite loop of continuous innovation.
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